As Howe emerged as one of the game's superstars, he was frequently compared to the Montreal Canadiens' Maurice "Rocket" Richard. Both were right wingers who wore the same sweater number, were frequently contenders for the league scoring title, and could also play rough if needed. During their first encounter in the Montreal Forum, when Howe was a rookie, he knocked Richard out cold with a punch after being shoved. The Red Wings and Canadiens faced off in four Stanley Cup finals during the 1950s. When Richard retired in 1960, he paid tribute to Howe, saying "Gordie could do everything."
The Red Wings were consistently contenders throughout the 1950s and early 1960s but began to slump in the late 60s. When Howe turned 40, in 1967–68, the league expanded from six to twelve teams and the number of scoring opportunities grew as the game schedule increased. Howe played the 1968–69 season on a line with Alex Delvecchio and Frank Mahovlich. Mahovlich was big, fast, and skilled, and Delvecchio was a gifted playmaker. The three were dubbed "The Production Line 3" and at forty-years-old, Howe reached new scoring heights, topping 100 points for the only time of his NHL career with 44 goals and a career-high 59 assists.
Following his personal best 103-point season, however, conflict with the Red Wings organization arose after Howe discovered he was just the third-highest paid player on the team with a $45,000 salary. Furthermore, while owner Bruce Norris increased Howe's salary to $100,000, he blamed Howe's wife, Colleen, for the demand. Howe remained with the Red Wings for two more seasons, but after twenty-five years, a chronic wrist problem forced him to retire after the 1970–71 season and he took a job in the Red Wings front office. At the beginning of 1972, he was offered the job as first head coach of the New York Islanders, but turned it down.
A year later, he was offered a contract to play with the Houston Aeros of the newly formed World Hockey Association, who had also signed his sons Mark and Marty to contracts. Dissatisfied with not having any meaningful influence in the Red Wings' office, he underwent an operation to improve his wrist and make a return to hockey possible, and he led his new team to consecutive championships. In 1974, at the age of 46, Howe won the Gary L. Davidson Trophy, awarded to the WHA's most valuable player (the trophy was renamed the Gordie Howe Trophy the following year). Howe played with the Aeros until 1977, when he and his sons joined the New England Whalers.
In the final season of the WHA, Gordie had the opportunity to play with Wayne Gretzky in the 1979 WHA All-Star Game. The format of the game was a three-game series between the WHA All-Stars against HC Moscow Dynamo. The WHA All-Stars were coached by Jacques Demers and Demers asked Howe if it was okay to put him on a line with Wayne Gretzky and his son Mark Howe. In Game One, the line scored seven points, as the WHA All-Stars won by a score of 4–2. In game two, Gretzky and Mark Howe each scored a goal and Gordie Howe picked up an assist as the WHA won 4–2. The line did not score in the final game but the WHA won by a score of 4–3.
When the WHA folded in 1979, the renamed Hartford Whalers joined the NHL. While the Red Wings still held his NHL rights even though he'd retired eight years earlier, the Whalers and Red Wings reached a gentlemen's agreement in which the Red Wings agreed not to reclaim him. The 51-year-old Howe signed on for one final season playing in all 80 games of the schedule, helping his team to make the playoffs with fifteen goals. One particular honor was when Howe, Phil Esposito, and Jean Ratelle were selected to the mid-season all-star game by coach Scotty Bowman, as a nod to their storied careers before they retired. Howe had played in five decades of all-star games and he would skate alongside the second-youngest to ever play in the game, 19-year-old Wayne Gretzky. The Joe Louis Arena crowd gave him a standing ovation twice, lasting so long, he had to skate to the bench to stop people from cheering. He had one assist in the Whalers' 6–3 win.
Gordie Howe
Right Wing
Born Mar 31 1928 -- Floral, SASK
Height 6.00 -- Weight 205 -- Shoots R
--- Regular Season ---
Season Team Lge GP G A Pts PIM
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1977-78 New England Whalers WHA 76 34 62 96 85
1978-79 New England Whalers WHA 58 19 24 43 51
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Totals 134 53 86 139 136
Gordie Howe New England Whalers
After a junior career with the Soo Greyhounds of the Ontario Hockey Association that saw him score 99 points in his only season of 1973–74, Simmer was selected in the third round of the 1974 NHL Amateur Draft, 39th overall, by the California Golden Seals of the NHL. He split his first three professional seasons between the Seals and the Salt Lake Golden Eagles of the CHL, meeting success in the minors but receiving limited playing time in the NHL. The Seals relocated to Cleveland in 1976, but Simmer received little more playing time. 
He was traded in 1977 to the Los Angeles Kings, but spent the season with the Springfield Indians of the AHL, winning All-Star accolades. The next season Simmer was promoted halfway through the campaign to the Kings, and scored 21 goals in 39 games. While with the Kings, he played left wing on the "Triple Crown Line" with Marcel Dionne and Dave Taylor, one of the most potent and famed forward lines of the era. Despite injuries costing him significant playing time, Simmer had back-to-back 56-goal seasons and was further named an NHL First Team All-Star in 1980 and 1981. In the latter season, Simmer almost accomplished one of hockey's most difficult feats: scoring 50 goals in 50 games, with 50 in 51 games. That same season, Mike Bossy became only the second player in NHL history to score 50 in 50. Simmer's scoring percentage of 32.75 in 1981 was, and remains, an NHL record.
Simmer was traded at the beginning of the 1985 season to the Boston Bruins, where despite the cumulative effects of several injuries throughout his career, he starred for three more seasons. In 1986, Simmer won the Bill Masterton Trophy for his perseverance and dedication to hockey. Simmer played his final NHL season for the Pittsburgh Penguins in 1988. He subsequently played the 1989 season for Eintracht Frankfurt in the German Bundesliga, and after a season off, parts of two seasons as a player-coach for the minor league San Diego Gulls before retiring.
